Twitch to Tip Off 2 Original /TwitchSports Shows for March Madness

Twitch filled out its brackets for the 2022 NCAA Division I Men’s Basketball Tournament by bringing two original shows back to /TwitchSports: Let’s Go! College Hoops and SuperFan FaceOff. Both shows will feature athletes, sports analysts and Twitch creators discussing the action on the court, and sponsorships feature brand integrations and custom campaigns for brands looking to engage with Twitch’s growing community of sports fans. The shows will be available on /TwitchSports starting Thursday (March 17) at 2:30 p.m. PT/5:30 p.m. ET. SuperFan FaceOff is being sponsored by Philips Norelco, marking its first ever ad campaign on Twitch, and the company will look to engage with the streaming platform’s Generation Z and millennial sports fans by tapping chat integrations. And associate sponsor Wendy’s will back the show’s “The Pick 5” custom segment, during which hosts will shout out their favorite menu items from the fast-food chain. Each sponsorship will include branding on the /TwitchSports channel page and stream, category exclusivity and custom chat integrations. Twitch head of sales for the Americas Sarah Iooss said in a statement, “With hours watched of sports content on Twitch growing in the triple digit percentages last year, we’re thrilled to open up some of our original content on /TwitchSports to both returning and new advertisers on Twitch. We’re helping brands expand their traditional sports sponsorships and not only through unparalleled incremental reach, but through direct real-time interaction with millennial and Gen Z sports fans. It’s an exciting time for us as we’re rewriting the playbook for how advertisers engage with viewers around key marquee sporting events.” Wendy’s chief marketing officer Carl Loredo added,“Our collaboration with Twitch is a great example of what we do best—showing up in unexpected ways to meet our fans where they are, from Fortnite to Animal Crossing. This month, as we go mad for March Madness with great offers like a $1 Dave Single in the Wendy’s application, we are showing up for the SuperFan FaceOff in a way only Wendy’s can—by helping fans engage with one another during one of the biggest moments in sports of the year.” And Philips Norelco marketing director Brett Bardsley said,“With its heated rivalries and expert commentary, SuperFan FaceOff will help us keep Philips Norelco OneBlade and the newest addition to the line, OneBlade First Shave, on center court during some of the most exciting weeks in college basketball. We’re thrilled to collaborate with Twitch on this launch. We developed OneBlade First Shave because we know that when it comes to shaving and grooming, having the right tool from day one makes all the difference.”