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The road through tweendom is, like most developmental phases, not a straight line. By the time kids reach their first double-digit birthday, they might be asking for pimple patches or AirPods as much as they’re crying for Legos or yet another Squishmallow. Cognitively, they “can think more abstractly” and have developed the ability to gather information and formulate well-organized thoughts, says Glenda Stoller, a psychotherapist in private practice in Manhattan. And this new-found mental maturity gives them the skills to take on more complex games, crafts, and puzzles. It also carries over into deepening interests in sports, drama, painting, and other hobbies.
Kristin Morency Goldman, a senior editor at the Toy Association, says that kids around 10 years old are often playing independently and that many of them like collecting toys as much as they like playing with them. Some may be starting to grow out of toys altogether, showing more interest in reading, listening to music, or doodling in a journal. But we heard from multiple parents of 10-year-olds that stuffed animals and other toys still play an important role in their kids’ lives. So to find the best gifts for all different kinds of 10-year-olds, we asked experts like Stoller and Morency Goldman, highly discerning parents, and a couple of actual tweens for their recommendations. Since what 10-year-olds actually want will depend on their unique talents and interests, the resulting list — which we’ve organized by price — includes a wide range of age-appropriate STEM and craft kits that will spark their creativity, word and math games that’ll let them flex their problem-solving skills, and a whole lot of squishy, funny, collectible things too.
Meanwhile, if you’re shopping for kids in other age groups, we have gift guides for 1-year-olds, 2-year-olds, 3-year-olds, 4-year-olds, 5-year-olds, 6-year-olds, 7-year-olds, 8-year-olds, 9-year-olds, 11-year-olds, and 12-year-olds — plus the meticulously curated Strategist Toy Store, which is filled with all of our greatest hits.
Update on August 1, 2024: Updated prices and checked stock for all products.
Under $25
I’ve heard from kids, parents, teachers, and even camp counselors that Squishmallows are the most popular plush toys for kids of all ages, from kindergarten to college. They come in a wide range of sizes, from one to 24 inches tall, and a variety of styles including keychains you can attach to a backpack. But according to Kayla Weissbuch, founder and executive director of Brave Trails, which runs camps designed for LGBTQ+ teens, her campers often prefer the larger sizes because they’re cute and double as an extra pillow. Any of these 14-inch Squishmallows — raccoon in a bucket hat, Hello Kitty in sunglasses, or Marill Pokémon — would make a perfect snuggly friend or a throw pillow to lean against while reading or doing homework.
New York features writer and mom to a 10-year-old Kathryn VanArendonk says two of her daughter’s favorite things are boba and things that squish. Though retailers like Amazon, Target, and Claire’s sell a huge variety of squishies, VanArendonk specifically called out the stress balls and fidget toys from Nee-Doh, which her daughter likes best and which tend to be higher quality.
My husband Jacob, a fourth-grade teacher in Brooklyn, is clued into the current toy, book, and crafting obsessions of 10-year-olds whether he likes it or not. So I asked him what his students are wishing for these days. Amid the many mentions of squishies and fidgets, they told him they want this “remote-control snake from Amazon” with light-up eyes. The controls are super simple. There’s a button for left turns, a button for right turns, and one for slithering forward, and if you press the two green buttons, the snake will slither backwards. It moves in an “S” pattern, making it look real enough to startle friends and siblings.
Meanwhile, the fourth-graders in Jacob’s class mentioned this popular kind of squish-toy, named after the Japanese dessert, as an ideal gift or party favor.
This 3-D Tetris game comes recommended by Ali Mierzejewski, editor-in-chief of the Toy Insider. It works like the original version of the game except you’re competing in real-time against the other players and sharing one pot of physical game pieces. “You have to be strategic about what pieces you need and try to predict what the other players will need while playing. It’s a really fun way to update the classic video game,” she says.
I discovered this LEGO-like building toy at the New York Toy Fair — and fell in love pretty much immediately. As with LEGOs, the pieces come in varying sizes; the smallest, single-unit bricks measure five millimeters long, slightly smaller than a house fly. The tiny proportions make the process of building a single Kirby figure painstaking but really fun. There are individual characters — Hello Kitty was recently added — and giant kits where you can build things like the Eiffel Tower or the Titanic. But for a 10-year-old, depending on how focused they are, this set of four Kirby characters among two trees is probably a great place to start.
This crystal-growing kit is a hands-on way to teach kids about geology and experimentation (“10-year-olds enjoy science projects,” Stoller affirms). You dissolve powdery compounds in hot water and add seeds according to the instructions, then watch your faceted red, purple, blue, and white stones sprout under clear domes and live on and on and on.
The objective of this fast-paced board game is to be the first to help all your aliens escape into outer space using a drone. Suitable for up to four players, “it’s the first game I’ve ever seen with a real flying drone,” says Adrienne Appell of the Toy Association, who recommends it because it “combines different kinds of play for a lot of fun.”
Former strategist writer Latifah Miles, who has a tween son with an interest in art and a deep appreciation for comic books, says he really enjoyed this fill-in-the-blanks-style sketchbook. “He always talks about wanting to create his own comic but can get overwhelmed trying to plan it out,” she says. This book has individual boxes, examples, and tips to help kids get started.
This version of Monopoly is for cheaters, specifically; the object is to see what you can get away with. “Isn’t that the way every kid plays all the time anyway?” says Zibby Owens, author of Blank: A Novel, mother of four, and host of Moms Don’t Have Time to Read Books. Complete with a set of plastic handcuffs, the game “encourages secret bank thefts, secret property swipes, and serious consequences if caught,” Owens says. One of her kids “saw this advertised on TV, grabbed my iPad, and before I knew it had added it to his wish list. Now the whole family plays.”
DIY friendship-style jewelry is as popular as ever, hat tip to Taylor Swift. For crafty 10-year-olds who want more of a challenge than stringing beads, this kit comes with everything they’ll need to make embroidery floss bracelets they can trade with their friends. It also provides a flat surface to anchor their in-progress work on.
Several parents I spoke to, including VanArendonk, mentioned that their fourth- and fifth-graders love cute notebooks. Extra points if you can find them with squishy elements, boba, or a classic lock for privacy.
This best-selling book series from writer Erin Hunt has spread like wildfire among fourth- and fifth-grade kids. It’s a favorite of VanArendonk’s daughter, though it’s hard to keep up as the books are always checked out of the school library. And my 10-year-old niece is a megafan (she calls it “Lord of the Rings but with cats”) and has already finished reading 70 of the nearly 100 books in the vast Warriors universe, which contains seven different series. This box set introduces the first series to young readers. It revolves around four clans of wild cats, fighting over the forest they have shared for generations, and a surprisingly brave house cat named Rusty who joins the cause.
For a 10-year-old who’s already mastered the classic Rubik’s Cube — their fine-motor skills are improving at this age, according to Stoller — puzzle designer Adam G. Cowan presents a new challenge. Unlike the rainbow Rubik’s Cube, the steely-toned Ghost Cube does not involve aligning colors but rather twisting up all kinds of shapes, after which you are faced with the task of returning the pieces to the original cube form. The puzzle is “hours of fun,” according to Beth Beckman, a co-founder of Little Kid Big City New York. “I came across it in a boutique toy store, and my son went crazy for it. He said it was a ‘way cooler’ version of a Rubik’s Cube that was dressed as a mummy.”
Under $50
I’ve long been a fan of Thames and Kosmos’s Mega Cyborg Hand that teaches kids (and adults) about pneumatics and hydraulics. But my new favorite toy from the brand is this water-and-air-powered-vehicle building kit. The box contains everything you need to create six different models, including a jet-propelled boat, water-rocket car, and even a working sprinkler for the lawn. Strategist contributor Ebony Roberts also featured it in our guide to the best STEM toys because it’s fun, educational, and, perhaps most important, funny.
Kelly Harris Smith, founder of children’s art space Minni and mom to a 10-year-old boy and an 12-year-old girl, told us her family loves spreading out a big puzzle to work on together over the course of a long weekend. This dog-wearing-hair-clips 500-piece puzzle from Le Puzz is challenging enough to entertain both kids and adults, with a cute and silly payoff at the end.
Leaning on the math skills that 10-year-olds are learning in school, Prime Club gives young players “meaningful practice with addition, subtraction, multiplication, and division as they move around the board making decisions about which operation will advance them or bump opponents back,” says Maya Smart, a mom, educator, and the author of Reading for Our Lives. The game is designed for two to four players, is fun for adults to play too, and helps kids develop deeper mathematical thinking and the ability to predict several moves ahead.
Toy Insider senior editor James Zahn says many 10-year-olds gravitate toward crafts and building sets like the ones from K’Nex, which allow them to flex both their construction skills and creativity. This K’Nex bundle contains two sets: one that comes with 480 pieces — including wheels, rods, and rotors, plus an instruction booklet that kids can use to build 35 models — and another that comes with 250 pieces and allows them to assemble a 3-D, battery-operated dinosaur.
Appell says the SmartLab Outdoor Science Lab kit is a “great way to keep kids engaged outside while learning.” The kit contains 21 activities designed to introduce children to various sciences including botany, geology, entomology, and chemistry. “It’s easy and portable,” Appell adds, the latter being a plus should your kid want to bring it to an outdoor playdate.
Ruka Curate, founder of the Tiny Treasures Nanny Agency, recommends this arcade-themed kit, which is a more advanced version of Snap Circuits that’s great for 10-year-olds. Another option, according to Lindsay Bell, the founder and owner of the Bell Family child-care company, is Snap Circuits Extreme, though it’s more expensive.
Pokémon’s popularity has only grown in the last 27 years, making fans out of every generation. There are many different versions of the Pokémon Elite Trainer Box — a sort of themed bundle — all of which come with special card packs, card sleeves, tokens, dice, a full-color foil collector card, and a collector’s box to hold it all. This newly released box features the masked legendary Pokémon Ogerpon and several newly “discovered” Pokémon, like Bloodmoon Ursaluna ex and Sinistcha ex.
Although cornhole is a highly popular outdoor activity for all three of her children, New York deputy photo editor Emily Denniston says her tween was “especially competitive about it” at age 10. Considering how much use she knew it would get, she found this collapsible version that conveniently zips up into an 11-by-11-inch bag and weighs less than five pounds.
LEGOs are a perennial favorite with kids of all ages, but for 10-year-olds there is increasing interest in building worlds based on their other hobbies. Tessa Thornton says a Minecraft LEGO set was one of her 10-year-old son’s favorite gifts from his last birthday (along with a kid’s digital camera). This set calls back to the game’s swamp biome and lets kids tend a pumpkin patch, battle a potion-flinging witch, sail a boat, and combine ingredients to make a pie.
Appell told us about this LED version of the popular beach and yard game Spikeball. “This gives the ability to play in the dark,” she explains. The primary objective is to bounce the ball onto the net in such a way that the opposite team cannot return it. Like volleyball, a team is allowed three touches before it must be returned. If the ball isn’t returned, the opposing team scores one point. Play continues until one team scores the designated number of points (and is ahead by a margin of at least two).
Under $100
This smart soccer ball is an innovative upgrade from the typical ball and comes with a stand to hold a smartphone. Download the DribbleUp Soccer app, sync your ball, and choose a warm-up or workout exercise. Says Denniston, “My son practices for hours with this ball and app and tracks his progress. People always stop him and ask what he is doing.”
Since many 10-year-olds are starting to develop their musical tastes — from Swift to Olivia Rodrigo to Billie Eilish to Beyoncé — I asked the Strategist’s tech writer Jordan McMahon about the best Bluetooth speakers for kids. He recommended JBL’s Clip 4 because “it’s a fun speaker that they can carry with them to a friend’s house for a sleepover, or take to the park on a nice day.” It also “comes in a bunch of colors, and they can pair it with a smartphone or tablet to get better audio than either would provide on its own,” he says.
Cameras, in general, are a great gift for this age, according to child therapists, but this version stands out: “The Instax Mini cameras are the simplest in Fujifilm’s instant-camera line, making them the kid-friendliest,” says instant-camera expert and New York city editor Chris Bonanos (he’s written two books, one about the history of Polaroid and another about the photographer Weegee, which won the National Book Critics Circle Award for the best biography of the year). Bonanos continues, “They use the least-expensive instant film Fuji makes, which can be important when kids don’t think about the economics of their party snapshots. My own kid took his to camp with the idea of photographing new friends and sending them home with souvenirs.”
This award-winning Brooklyn-based quarterly magazine is geared toward girls ages 5 to 12 years old. It’s full of vibrant illustrations, engaging activities, and stories written and inspired by legendary scientists, world-renowned artists, NASA engineers, U.S. senators, and Olympians. The team behind Kazoo has worked with and impressive list of experts such as Jane Goodall, Shonda Rhimes, Greta Thunberg, Misty Copeland, Alice Waters, and the U.S. women’s soccer team to create a unique and screen-free universe for kids to explore. After browsing a few issues that we have at home, Jacob requested a subscription for his fourth-grade class. According to him, the magazine is perfect for fourth or fifth graders.
In addition to being some of our favorite roller skates for beginners, these skates from Impala were recommended by tween actress Quinn Copeland as a “really cool” gift for tween girls. “It would be so fun to pick up my skates, put them on, and go for a spin around the street,” she says.
$100 and up
If your Lego-fanatic 10-year-old is more musically inclined, Appell says this is “an amazing splurge gift.” The kit for the 3,662-piece grand piano includes a motor along with keys, pedals, and dampers that actually move. After they construct it, kids can sync the piano to the Lego Powered Up app, which allows them to play actual music on it (or to simply have the piano auto-play one of ten available songs).
Or if they’re more into video games, they’d likely enjoy this retro PAC-Man Arcade kit. The 10,323-piece set has a four-way joystick, light-up coin slot, adjustable game-score display, spinning game characters, and a mechanical maze that mimics the chase between PAC-Man, Blinky, and Clyde. It also comes with a miniature ’80s-themed arcade scene.
When we talked to parents and experts about the best scooters for kids, Micro Kickboard was the most mentioned by a long shot. Vox Media senior engineering manager and father of two Ryan Freebern says this two-wheeled model — which most kids are ready for by age 10 — is very well made and incredibly sturdy, and his eldest regularly rides it to school and back.
If they already have a scooter, this is also a good age for kids to master cruising around on a hoverboard since they are more coordinated and up for new physical challenges. Just remember that, as with other wheeled gifts like bikes and scooters, kids should always wear a helmet, and in the case of skates and hoverboards, wrist guards too.
According to Jacob, the LED-light décor trend is still wildly popular among tweens. But at this point, most of them have already seen (or already own) the most basic sets of LED strip lights. This LED light-up basketball hoop is not cheap, but it’s a fresh take on the trend and sure to thrill 10-year-old basketball fans.
Additional reporting by: Latifah Miles, Trupti Rami, Dominique Pariso, and Lauren Ro
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