Meta Platforms said quarterly digital advertising grew rapidly while its investments in artificial intelligence and the so-called metaverse weighed on profits.
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The Facebook parent’s capital expenditures this year will rival outlays from Google and Microsoft, but advertising growth is slowing.
Meta Platforms reported record first-quarter sales, building on AI momentum in its ad business, although investors soured on forecasts of rising costs.
The Facebook parent’s valuation has surged, creating new pressure to keep growth up and costs down.
The Facebook parent published instructions steering advertisers to a workaround to avoid paying a 30% service charge to Apple for boosted posts.
Facebook parent’s ad business is booming again, while AI gives better cover to its capital-spending surge. Buybacks and a new dividend don’t hurt either.
Meta Platforms, begun as a digital student directory, has roared through two decades of growth to become a tech giant with more than three billion active users.
The company’s sales increased to $40.11 billion in the three months through December, up 25% compared with the year-earlier period.
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